San Diego Jewelers Exchange Floor 1

Time, well kept.

Buy, sell, and trade luxury watches and fine jewelry in the heart of Downtown San Diego.

5.0 175 Google reviews Closes 5 PM In-store shopping · Delivery
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01 The Exchange

A quiet counter for serious pieces.

Watch AD & Co. deals in luxury watches and fine jewelry from inside the San Diego Jewelers Exchange—an address made for people who look closely.

The selection spans a wide range of watches and jewelry, from modern references to rare models and custom pieces. The work goes beyond the sale, too: repairs, authentication, custom ring building, and engagement rings are all part of the conversation.

Visitors describe the process as professional, honest, and transparent—with fair pricing on both sides of the counter. That is the pace here: unhurried, direct, and built around the piece in front of you.

5.0Average rating
175Google reviews
F1Jewelers Exchange
Close view of a rose gold watch with a deep green dial
In the case Rose gold, green lacquer, and a movement worth a second look.

02 The Services

Everything around the watch.

One counter for finding the piece, moving the piece, and keeping it right.

  1. 01

    Buy

    Luxury watches and fine jewelry, chosen with an eye for rarity, condition, and character.

    Watches · Jewelry
  2. 02

    Sell

    Bring in a watch or a piece of jewelry for a straightforward, fair offer.

    Fair offers
  3. 03

    Trade

    Put an existing piece toward the next one—one conversation, no pressure.

    Toward the next
  4. 04

    Service & authentication

    Repairs for watches and jewelry, plus authentication when provenance matters.

    Repair · Verify
  5. 05

    Custom & engagement

    Custom ring building, engagement rings, and one-off pieces made to your brief.

    Made to brief
  6. 06

    Rare references

    Looking for a particular watch? Start with the shop—rare models are part of the mix.

    Ask the counter

03 In Their Words

Said at the counter.

5.0 175 Google reviews
I recently purchased (2) watches from WatchAD and Co. and had an outstanding experience from start to finish. Sami was professional, knowledgeable, and transparent throughout the entire process. He took the time to answer my questions…
Ben Vic 2 reviews · 1 photo 4 months ago ★★★★★
Sammy is absolutely amazing! I highly highly recommend going to Sammy for all your jewelry and watch needs.
George Lam 4 reviews 4 months ago ★★★★★

Highlights from public Google reviews. Verbatim, lightly trimmed for length.

Read all reviews on Google

04 Visit

Find us on the first floor.

Inside the San Diego Jewelers Exchange, steps from Sixth Avenue in Downtown.

The address 861 Sixth Ave #416 San Diego, CA 92101 Floor 1 · San Diego Jewelers Exchange Open in Google Maps
Hours Closes 5 PM Hours can vary. Call ahead to confirm today's opening time.
Call (619) 885‑2112 In-store shopping · Delivery
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